VALE
from Italy
Partnership with SELEX

Rosso Fine Food & SELEX
We have created a product line to meet the taste of each target country. We will open the doors of the Made In Italy tradition to you through the expertise of our producers.
Tailor – Made in Italy
Our goal is to make your Made in Italy experience exceptional and tailored to your business needs and budget.
At Rosso Fine Food, we are proud to present the VALE brand as part of our bespoke, turnkey solutions. As your trusted partner, we offer access to an extensive range of authentic Italian food products, ensuring the best purchase conditions and the highest quality standards.
Flexibility is our guiding principle. Our dedicated teams are ready to collaborate with you, identifying solutions that perfectly align with the demands of your target market.
With Rosso Fine Food, you’ll enjoy the true essence of Italian excellence, designed to fit your unique vision.


100% Italian
There is nothing in Italy we love more than our food tradition. Every dish has a unique and age-old story. Art and culture are deeply connected with food and how we eat it. Food is not just something that feeds us: it is an important moment for connecting with people we love.
Coop Italia has been providing Italian food to Italians for over 160 years.
Every Italian, no matter the generation they belong to, has at least one memory with a Coop product on the table: the history of Coop is intertwined with the history of Italy.
About Rosso Fine Food
Rosso Fine Food is an Italian company founded in 2018 by Marcello Zaccagnini, a renowned expert in global wine exports. Specializing in high-quality Italian food and beverages, the company has quickly gained prominence in international markets by combining tradition, quality, and innovation.
The company operates across three key areas:
- B2B E-commerce Portal: Its platform, www.rossofinefood.com, offers European restaurateurs and retailers easy access to premium Italian products, blending digital innovation with culinary tradition.
- Consumer Goods Trade: It manages a diverse portfolio of Italian and international products, including food, beverages, cleaning, and hygiene items, ensuring consistent quality and reliability.
- Selex Partnership: Rosso Fine Food oversees the global export of Selex’s private label, VALE, expanding its reach and enhancing its reputation for delivering affordable, high-quality goods.
Through its commitment to quality, strategic growth, and Marcello Zaccagnini's entrepreneurial vision, Rosso Fine Food has become a benchmark for excellence in Italian exports and a leader in the global food and beverage industry.

Discover VALE categories

Pasta
VALE Pasta stands with quality and Italian tradition, made from carefully selected durum wheat to ensure perfect cooking and an always al dente texture. Available in a variety of shapes, it suits all recipes, from the simplest to the most elaborate, adding flavor and authenticity to any dish.

Tomatoes
VALE Tomatoes are carefully selected to offer maximum freshness and authentic flavor. Grown and harvested at the perfect level of ripeness, they retain all the genuine taste of Italian tomatoes. Ideal for preparing sauces, dressings, and Mediterranean recipes, they are a versatile ingredient that brings quality and nature’s goodness to the table.

Oil
VALE Oil made from selected olives to guarantee a balanced and genuine taste. Perfect for enhancing any dish, from salads to more elaborate preparations, VALE Oil offers quality and versatility in the kitchen. Available in various types, it meets every need with the authentic taste of tradition.

Coffee
VALE Coffee is a celebration of rich aroma and bold flavor, made from carefully selected beans sourced from the finest coffee-growing regions. Expertly roasted to perfection, it delivers a smooth, balanced taste with every cup. Whether enjoyed as a morning espresso or in more elaborate coffee creations, VALE Coffee brings the essence of Italian coffee culture to your table, offering an authentic and invigorating experience in every sip.

Preserves
VALE Preserves capture the best of nature, with selected ingredients carefully processed to preserve their freshness and flavor. From mushrooms and artichokes to legumes and oils, each product is designed to enhance your dishes, bringing quality and practicality to the table. Ideal for enriching appetizers, side dishes, and traditional recipes, VALE preserves are a versatile ally for everyday cooking.

Balsamic Vinegar

Confectionary
VALE Confectionary Line is designed to offer a tasty and wholesome start to the day. The jams are made from selected fruit, rich in flavor, and perfect for spreading on bread or toast. The spreadable creams, soft and creamy, are ideal for making breakfast or snack time special. Completing the line are pastries, biscuits, and sweets, perfect for a sweet start to the day or a tasty break, with quality ingredients that satisfy both adults and children.

Pesto
VALE Pesto offers the authentic taste of Italian tradition in two varieties: with or without garlic. Made with fresh basil and high-quality ingredients, VALE Pesto with garlic delivers a rich, bold flavor, while the garlic-free version offers a milder, smoother taste. Both are perfect for enhancing pasta, sandwiches, and a variety of gourmet dishes.

Beverages
VALE Beverages offer a variety of options for every taste. VALE Juices & Pulps capture the natural sweetness of fruit for a refreshing and wholesome experience. VALE Soft Drinks bring a fizzy burst of flavor, ideal for any occasion, while VALE Teas provide a smooth and refreshing drink, perfect both hot and cold.

And many more
VALE has several product lines such as Stare Bene, which includes healthy food products; Valor, which features culinary excellence; La Natura Vale, which includes organic products; and Stare Insieme Vale, which focuses on pet food.
The VAL'OR line offers a selection of Italian and international culinary excellence, featuring DOP and IGP specialties in refined, elegant packaging. Key products include aged balsamic vinegar from Modena, datterino tomatoes, buffalo mozzarella DOP, Sicilian cassata, and fresh pasta. Each item reflects artisanal traditions and top quality.
La Natura is the line dedicated to products made from raw materials sourced from organic farming and fruit and vegetable products from a controlled supply chain. Suppliers use integrated pest management cultivation techniques, adhere to stricter standards than those required by regulations, and undergo rigorous on-field and post-harvest inspections.
Star Bene, products designed for those committed to a diet focused on well-being and physical fitness. A comprehensive range of options for a balanced lifestyle, offering nutrition without compromising on taste. Carefully formulated to provide the right balance of fiber, vitamins, and sugars, these products are perfect for everyone, at any time of day.
Stare Insieme offers a comprehensive line of high-quality pet food, including wet food, kibble, and snacks for dogs and cats, prepared with fresh meat, free from coloring agents, and cruelty-free. It also offers essential hygiene products for our four-legged friends, such as litter and training pads.
How our Business Model works
How do I register for the conference?
What is included in the cost of my registration?
Are meals included with my registration?
Can I cancel my registration?
How can I buy tickets for special events?
Contact us
ROSSO FINE FOOD S.R.L.
Via Giuseppe Misticoni 3 - 365129 Pescara (PE) - Italy